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Phentermine And Pancreatitus You may, in fact, be blacklisted from the entire industry if you dare reveal that drugs might actually be dangerous. They also would have saved a small fortune. In fact, by 1995, drug companies had tripled the amount of money they formerly allotted to consumer-directed advertising, writes to Gary Null in Death by Medicine. Americans are expected to spend over $500 billion on drugs this year—not including the Phentermine And Pancreatitus extra $100 billion estimated for the Medicare drug benefit program. revenues of about $100 billion and worldwide revenues of $300 billion, the pharmaceutical industry is one of the largest, most powerful industries, producing some of the most sophisticated marketing and advertising anywhere. This intensive exposure creates what ad people call "brand awareness. Some invite pharmaceutical representatives into their offices and conferences, and some attend industry-sponsored conferences.