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Online Pharmacy Phentermine Free Consultation Wouldn't it seem that consumers have no influence whatsoever on the success of a prescription drug, so advertising should be directed entirely toward doctors.4 in 2000. So, how is direct-to-consumer advertising so effective in a system in which doctors write out the prescriptions. Finally, a voiceover obligingly lists the side effects, often speaking as quickly and inaudibly as possible. By 1995 drug companies had tripled the amount of money allotted to direct advertising of prescription drugs to consumers." They estimate a figure Online Pharmacy Phentermine Free Consultation of 5 billion dollars was spent in 1991 for this type of advertising and add, "Though doctors insist their scientific training, high intelligence, and sophistication enable them to resist manipulation, the truth is that skillful marketers can influence M. The Big Fix by Katharine Greider, page 91 This translates to a likelihood that prescriptions are being given for drugs that are more dangerous and less effective than patients—or even doctors—realize. The AMA (and Fishbein) consolidated their hold over American medicine.